I mean Sugar Bear. That guy. For such a laid back cereal mascot, you've got to admire his brass balls. While Trix the Rabbit tried various ineffectual schemes to get cereal and Lucky Leprechaun had all he could do to keep from getting mugged by hungry tykes, Sugar Bear just marched in like a juggernaut and took that fuckin' cereal.
I suppose Granny Goodwitch could've tried turning him into a frog, but maybe it's just as well she didn't.